Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.
Baggott, Chris.
2007
HF5415.1265 .B29 2007 (Mapit)
Available at General Collection

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Title Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level / Chris Baggott ; with Ali Sales.
Author Baggott, Chris.
ISBN 9780470122457
0470122455
Publication Details Hoboken, N.J. : John Wiley & Sons, c2007.
Language English
Description ix, 294 p. ; ill. ; 24 cm.
Call Number HF5415.1265 .B29 2007
Dewey Decimal Classification 658.8/72
Linked Resources Table of contents only
Publisher description
Contributor biographical information
Record Appears in On-Campus Resources > Books
All Resources
Introduction : By the numbers : what's it all about?
What is marketing's goal?
Is email the perfect marketing tool?
What's wrong with email?
Subscriber engagement : what matters?
Building a killer database
Segmenting for relevance
Finding or creating relevant content
The role of email in viral and word-of-mouth marketing
Analytics that matter
Testing against your goals
Using surveys, forms, and other feedback tools
Triggers, transactions, and integration
Are you a spammer?.

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