The people's choice : how the voter makes up his mind in a presidential campaign / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet
Mass persuasion : the social psychology of a war bond drive / Robert K. Merton
Analysis of the film Don't Be a Sucker : a study in communication / Eunice Cooper, Helen Dinerman
Tendency systems and the effects of a movie dealing with a social problem / Charles Winick
Culture industry reconsidered / T.W. Adorno
Seduction of the innocent / Fredric Wertham
The uses of literacy / Richard Hoggart.

The Newson Report : a case study in 'common sense' / Martin Barker
The nationwide audience / David Morley
The practice of everyday life / Michel de Certeau
Understanding popular culture / John Fiske
'We're here, we're queer and we're not going catalogue shopping' / Gregory Woods
Visual pleasue and narrtive cinema / Laura Mulvey
Babel and Bablylon : spectatorship in American silent film / Miriam Hansen
Star gazing : Hollywood cinema and female spectatorship / Jackie Stacey.

Women viewing violence / Philip Schlesinger, Rebecca Dobash, Russell Dobash, C. Kay Weaver
'Out of the closet and into the universe' : queers and Star Trek / Henry Jenkins
Beatlemania : girls just want to have fun / Barbara Ehrenreich, Elizabeth Hess, Gloria Jacobs
Histories, fictions and Xena : Warrior Princess / Sara Gwenllian-Jones
Suffering and solace : the genre of pain / Camille Bacon-Smith
Inside subculture : the postmodern meaning of style / David Muggleton
Reading the romance : women, patriarchy and popular literature / Janice Radway.

Living room wars : rethinking audiences for a postmodern world / Ien Ang
Feminism and youth culture / Angela McRobbie
Girl talk : adolescent magazines and their readers / Dawn H. Currie
'"Just a book", she said...' : reconfiguring ethnography for the female readers of sexual fiction / Esther Sonnet
Enlightened racism : The Cosby Show, audiences and the myth of the American dream / Sut Jhally, Justin Lewis
The export of meaning : cross-cultural readings of Dallas / Tamar Liebes and Elihu Katz.

The color purple : Black women as cultural readers / Jacqueline Bobo
Television, ethnicity and cultural change / Marie Gillespie.