@article{316227,
      author = {Young, Antony, and Aitken, Lucy.},
      url = {http://library.usi.edu/record/316227},
      title = {Profitable marketing communications : a guide to marketing  return on investment /},
      publisher = {Kogan Page Ltd,},
      recid = {316227},
      pages = {xii, 212 p. ;},
      address = {London ;},
      year = {2007},
}