TY  - BOOK
T1  - Profitable marketing communications :a guide to marketing return on investment /
DA  - 2007.
CY  - London ;
CY  - Philadelphia :
AU  - Young, Antony,
AU  - Aitken, Lucy.
CN  - HF5415.13
CN  - HF5415.13
PB  - Kogan Page Ltd,
PP  - London ;
PP  - Philadelphia :
PY  - 2007.
ID  - 316227
KW  - Marketing
KW  - Capital investments
KW  - Rate of return.
KW  - Profit.
SN  - 9780749449421
SN  - 074944942X
TI  - Profitable marketing communications :a guide to marketing return on investment /
LK  - http://www.loc.gov/catdir/toc/ecip075/2006039729.html
LK  - http://www.loc.gov/catdir/enhancements/fy0728/2006039729-d.html
UR  - http://www.loc.gov/catdir/toc/ecip075/2006039729.html
UR  - http://www.loc.gov/catdir/enhancements/fy0728/2006039729-d.html
ER  -