Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Introduction
Risks of innovation, risks of injury
New firms and the problem of social costs
Corporate strategies and consumers' loyalty
Engineering a mass product
A machine age aesthetic
The franchised car dealer and consumers' marketing dilemma
Automobiles and institutional change
Conclusion
Appendix : automobile dealer agreements and sales manager contracts, 1900-1914.