List of figures
List of tables
Acknowledgments
1. Introduction
Political persuasion, propaganda, and media effects
Persuasion variables
Media effects
Heresthetic
The construction of political meaning
2. Political talk radio and its most prominent practitioner Background
Format
Media portrayal
Audience
Content
Limbaugh
Summary
3. Toward a value heresthetic model of political persuasion
A model of value heresthetic, rhetoric, and persuasion
Through talk radio
Experimental analysis
Recruitment and subject profile
Specific procedures
The stimuli
Specific hypotheses
Selection bias?
Results
Discussion
4. Talk radio, public opinion, and vote choice : the "Limbaugh effect," 1994-96
Methodological issues
Limbaugh and public opinion - cross-sectional evidence
Two-stage least-squares analysis
Limbaugh and opinion change - panel evidence
Support for Dole
Vote choice
Conclusion
5. Talk radio, opinion leadership, and presidential nominations : evidence from the 2000 Republican primary battle
Vote choice in primary elections
The struggle for the 2000 Republican presidential nomination
Research design and methodology
The sample
Dependent variables
Independent and control variables
Findings
Sophistication
Discussion
6. The talk radio community : nontraditional social networks and political participation
The efficacy-priming experiment
Experimental results
Constructing reality from pseudosocial networks
Measurement
Results : political efficacy
Results : participation
7. Information, misinformation, and political talk radio
Research design and methodology
The sample
Measurement of dependent variables
Intercorrelations and model specification
Findings
Political talk radio and information
Political talk radio and misinformation
Discussion
8. Conclusion
Understanding political persuasion
Deliberative democracy
Media effects
appendix A. The Limbaugh message
appendix B. Excerpts for the rhetoric stimulus
appendix C. Excerpts from the value heresthetic stimulus
notes
References
Index.