In defense of negativity : attack ads in presidential campaigns / John. G. Geer.
Geer, John Gray.
2006
JK2281 .G44 2006 (Mapit)
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Title
In defense of negativity : attack ads in presidential campaigns / John. G. Geer.
Author
Geer, John Gray.
ISBN
9780226284996 (pbk. : alk. paper)
0226284999 (pbk. : alk. paper)
9780226284989 (alk. paper)
0226284980 (alk. paper)
Publication Details
Chicago : University of Chicago Press, 2006.
Language
English
Description
xvii, 201 p. : ill. ; 23 cm.
Call Number
JK2281 .G44 2006
Dewey Decimal Classification
324.7/3/0973
Bibliography, etc. Note
Includes bibliographical references (p. [185]-194) and index.
Series
Studies in communication, media, and public opinion
Linked Resources
Table of contents
Contributor biographical information
Publisher description
Record Appears in
On-Campus Resources > Books
All Resources
The need for negativity: an introduction
Assessing negativity
The information environment and negativity
Evaluating character attacks
Evaluating the content of negative and positive issue appeals
Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign
Negativity, democracy, and the political system.

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