@article{316353,
      recid = {316353},
      author = {Newhouse, John.},
      title = {Boeing versus Airbus : the inside story of the greatest  international competition in business /},
      publisher = {A.A. Knopf,},
      address = {New York :},
      pages = {xiii, 254 p. ;},
      year = {2007},
      abstract = {"Chronicles the high-stakes rivalry between the world's  two largest aircraft manufacturers--companies that will bet  the house on a single airplane. Long one of America's most  successful corporations--and its biggest exporter--Boeing  struggled to maintain 50% of the market share for  commercial aircraft after being overtaken by European  upstart Airbus in the late 1990s. But Airbus did not remain  on top for long--by 2006, the company suffered from  mismanagement and had adopted the kind of complacent,  risk-averse culture that had once characterized its  competitor. Incorporating interviews conducted throughout  the industry, Newhouse takes us inside these two firms to  help us understand their struggle for supremacy in a  business based as much on instinct as on economics. He also  explores the problems that now face both companies:  potential competition from China and Japan, the challenge  of serving Asian markets, and the need to undo years of  mismanagement.--From publisher description."--From source  other than the Library of Congress},
      url = {http://library.usi.edu/record/316353},
}