Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.

1st ed.

9781400043361
1400043360

New York : A.A. Knopf, c2007.

English

xiii, 254 p. ; 25 cm.

HD9711.U64 B646 2007

338.7/629133340944

"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress

Includes bibliographical references (p. 229-240) and index.

Table of contents only
Contributor biographical information
Publisher description
Sample text

On-Campus Resources > Books
All Resources