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Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt.

Schmitt, Bernd.
2007
HD53 .S3596 2007 (Mapit)
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Title
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt.
Author
Schmitt, Bernd.
ISBN
9781422103210 (alk. paper)
1422103218 (alk. paper)
Published
Boston, Mass. : Harvard Business School Press, [2007]
Copyright
©2007
Language
English
Description
xi, 177 pages : illustrations ; 24 cm
Call Number
HD53 .S3596 2007
Dewey Decimal Classification
658.4/012
Bibliography, etc. Note
Includes bibliographical references (p. [165]-168) and index.
Linked Resources
Table of contents only
Record Appears in
On-Campus Resources > Books
All Resources
Big think and the Trojan horse
Sourcing ideas : steaks and sacred cows
Evaluating ideas : how to dig for the gems
Turning ideas into strategy : what would Mahler do?
Executing big think : how to pull the ship over the mountain
Leading big think : guts, passion
or just a robot?
Sustaining big think : from Sisyphus to Odysseus.

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