@article{316364,
      author = {Anderson, James C., and Kumar, Nirmalya. and Narus, James  A.},
      url = {http://library.usi.edu/record/316364},
      title = {Value merchants : demonstrating and documenting superior  value in business markets /},
      publisher = {Harvard Business School Press,},
      recid = {316364},
      pages = {xiii, 219 p. :},
      address = {Boston, Mass. :},
      year = {2007},
}