TY  - BOOK
T1  - Value merchants :demonstrating and documenting superior value in business markets /
DA  - c2007.
CY  - Boston, Mass. :
AU  - Anderson, James C.,
AU  - Kumar, Nirmalya.
AU  - Narus, James A.
CN  - HF5415.1263
CN  - HF5415.1263
PB  - Harvard Business School Press,
PP  - Boston, Mass. :
PY  - c2007.
ID  - 316364
KW  - Industrial marketing.
KW  - Sales promotion.
KW  - Purchasing.
SN  - 9781422103357 (alk. paper)
SN  - 1422103358 (alk. paper)
TI  - Value merchants :demonstrating and documenting superior value in business markets /
LK  - http://www.loc.gov/catdir/toc/ecip0716/2007017289.html
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007017289.html
ER  -