Diligently apply to the right pursuits
Strive for continuous improvement
Power of humility
Rid all that adds no value
Improve quality by exposing the truth
Raise the bar to unreachable heights
Favor long-term strategies over short-term fixes
Learn the customer, live the customer
Take time to study, then implement with speed
Let failure be your teacher
Cultivate evolution
Plan big, execute small
Manage like you have no power
Carefully cultivate and support partners
Power of paranoia
Conclusion: Work for the right reasons.