Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.
2008
HF5823 .D255 2007 (Mapit)
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Details
Title
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.
Author
ISBN
9780742555457 (pbk. : alk. paper)
0742555453 (pbk. : alk. paper)
9780742555440 (alk. paper)
0742555445 (alk. paper)
0742555453 (pbk. : alk. paper)
9780742555440 (alk. paper)
0742555445 (alk. paper)
Published
Lanham : Rowman & Littlefield, [2008]
Copyright
©2008
Language
English
Description
viii, 211 pages : illustrations ; 23 cm
Call Number
HF5823 .D255 2007
Dewey Decimal Classification
658.8001/9
Bibliography, etc. Note
Includes bibliographical references and index.
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