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000317949 010__ $$a  2006016679
000317949 020__ $$a9780875803685 (alk. paper)
000317949 020__ $$a0875803687 (alk. paper)
000317949 035__ $$a(OCoLC)ocm70060940
000317949 035__ $$a317949
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000317949 05000 $$aHF6161.L46$$bP46 2007
000317949 08200 $$a659.19/66310973$$222
000317949 1001_ $$aPennock, Pamela E.
000317949 24510 $$aAdvertising sin and sickness :$$bthe politics of alcohol and tobacco marketing, 1950-1990 /$$cPamela E. Pennock.
000317949 260__ $$aDeKalb :$$bNorthern Illinois University Press,$$cc2007.
000317949 300__ $$aviii, 282 p. :$$bill. ;$$c24 cm.
000317949 4901_ $$aDrugs and alcohol
000317949 504__ $$aIncludes bibliographical references (p. [231]-275) and index.
000317949 5050_ $$aIntroduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints.
000317949 650_0 $$aAdvertising$$xAlcoholic beverages$$zUnited States$$xHistory$$y20th century.
000317949 650_0 $$aAdvertising$$xCigarettes$$zUnited States$$xHistory$$y20th century.
000317949 650_0 $$aCorporate speech$$zUnited States.
000317949 830_0 $$aDrugs and alcohol (De Kalb, Ill.)
000317949 85200 $$bgen$$hHF6161.L46$$iP46$$i2007
000317949 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0615/2006016679.html
000317949 909CO $$ooai:library.usi.edu:317949$$pGLOBAL_SET
000317949 980__ $$aBIB
000317949 980__ $$aBOOK
000317949 994__ $$aC0$$bISE