@article{317950,
      author = {Gulas, Charles S., and Weinberger, Marc G.},
      url = {http://library.usi.edu/record/317950},
      title = {Humor in advertising : a comprehensive analysis /},
      publisher = {M.E. Sharpe, Inc.,},
      recid = {317950},
      pages = {xiv, 240 p. :},
      address = {Armonk, N.Y. :},
      year = {2006},
}