TY - BOOK T1 - Humor in advertising :a comprehensive analysis / DA - c2006. CY - Armonk, N.Y. : AU - Gulas, Charles S., AU - Weinberger, Marc G. CN - HF5821 CN - HF5821 PB - M.E. Sharpe, Inc., PP - Armonk, N.Y. : PY - c2006. ID - 317950 KW - Wit and humor in advertising. SN - 9780765616135 (alk. paper) SN - 0765616130 (alk. paper) TI - Humor in advertising :a comprehensive analysis / LK - http://www.loc.gov/catdir/toc/ecip0515/2005017678.html UR - http://www.loc.gov/catdir/toc/ecip0515/2005017678.html ER -