Great American billboards : 100 years of history by the side of the road / Fred E. Basten.
2007
HF5843 .B37 2007 (Mapit)
Available at General Collection
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Details
Title
Great American billboards : 100 years of history by the side of the road / Fred E. Basten.
Author
Basten, Fred E.
ISBN
9781580086585 (pbk.)
1580086586 (pbk.)
1580086586 (pbk.)
Publication Details
Berkeley, Calif. : Ten Speed, 2007.
Language
English
Description
217 p. : ill. (some col.) ; 17 x 28 cm.
Item Number
028195086586
Call Number
HF5843 .B37 2007
Dewey Decimal Classification
659.1342
Summary
Early in the twentieth century as Americans climbed into their Model-Ts and took to the open road, U.S. manufacturers and retailers saw miles and miles of untapped promotional opportunity. The audaciously over-sized billboard has recruited, congratulated, sold, seduced, teased, taught, praised, and promoted everything under the sun ever since. In this book, America's ever-shifting social, cultural, political, and economic landscape is illustrated decade by decade, from 1900 to 2000, through the bold and evocative graphics of 260 posters, signs, and billboards. The book focuses on trends in fashion, food, transportation, recreation, entertainment, travel, and more. Offering a lively look back at the last century's cultural zeitgeist, this collection is a visual record of a largely unheralded and seldom reproduced American art form.--From publisher description.
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