@article{318793,
      author = {Ronkainen, Ilkka A. and Czinkota, Michael R.},
      url = {http://library.usi.edu/record/318793},
      title = {Best practices in international marketing /},
      publisher = {Harcourt College Publishers,},
      recid = {318793},
      pages = {xviii, 393 p. :},
      address = {Fort Worth :},
      year = {2002},
}