@article{318794,
      recid = {318794},
      author = {Helgert, Joseph P.},
      title = {Comparing and contrasting marketing assumptions and  advertising strategies in Japan and the United States :  case studies /},
      publisher = {Edwin Mellen Press,},
      address = {Lewiston, N.Y. :},
      pages = {v, 142 p. :},
      year = {2005},
      url = {http://library.usi.edu/record/318794},
}