TY  - BOOK
T1  - Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States :case studies /
DA  - 2005.
CY  - Lewiston, N.Y. :
AU  - Helgert, Joseph P.
CN  - HF5813.J3
CN  - HF5813.J3
PB  - Edwin Mellen Press,
PP  - Lewiston, N.Y. :
PY  - 2005.
ID  - 318794
KW  - Advertising
KW  - Advertising
SN  - 0773459049
SN  - 9780773459045
TI  - Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States :case studies /
ER  -