000318794 000__ 00978cam\a22002894a\4500
000318794 001__ 318794
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000318794 010__ $$a  2006041897
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000318794 05000 $$aHF5813.J3$$bH45 2005
000318794 08200 $$a659.10952$$222
000318794 1001_ $$aHelgert, Joseph P.
000318794 24510 $$aComparing and contrasting marketing assumptions and advertising strategies in Japan and the United States :$$bcase studies /$$cby Joseph P. Helgert.
000318794 260__ $$aLewiston, N.Y. :$$bEdwin Mellen Press,$$c2005.
000318794 300__ $$av, 142 p. :$$bill. ;$$c24 cm.
000318794 504__ $$aIncludes bibliographical references (p. 133-136) and index.
000318794 650_0 $$aAdvertising$$zJapan$$vCase studies.
000318794 650_0 $$aAdvertising$$zUnited States$$vCase studies.
000318794 85200 $$bgen$$hHF5813.J3$$iH45$$i2005
000318794 909CO $$ooai:library.usi.edu:318794$$pGLOBAL_SET
000318794 980__ $$aBIB
000318794 980__ $$aBOOK
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