Handbook of cross-cultural marketing / Paul A. Herbig.
1998
HF5415 .H393 1998 (Mapit)
Available at General Collection
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Details
Title
Handbook of cross-cultural marketing / Paul A. Herbig.
Author
Herbig, Paul A.
ISBN
9780789002853 (pbk. : alk. paper)
078900285X (pbk. : alk. paper)
9780789001542 (alk. paper)
0789001543 (alk. paper)
078900285X (pbk. : alk. paper)
9780789001542 (alk. paper)
0789001543 (alk. paper)
Publication Details
Binghamton, NY : International Business Press, c1998.
Language
English
Description
xvi, 375 p. ; 22 cm.
Call Number
HF5415 .H393 1998
Dewey Decimal Classification
658.8/48
Bibliography, etc. Note
Includes bibliographical references (p. 333-363) and index.
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