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000318799 010__ $$a  2007027501
000318799 019__ $$a154669188$$a181069087
000318799 020__ $$a9780674026803 (alk. paper)
000318799 020__ $$a0674026802 (alk. paper)
000318799 035__ $$a(OCoLC)ocn153598416
000318799 035__ $$a318799
000318799 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dYDXCP$$dC#P$$dUKM
000318799 043__ $$aa-cc---
000318799 049__ $$aISEA
000318799 05000 $$aHF5813.C5$$bW37 2008
000318799 08200 $$a659.10951$$222
000318799 1001_ $$aWang, Jing,$$d1950-
000318799 24510 $$aBrand new China :$$badvertising, media, and commercial culture /$$cJing Wang.
000318799 260__ $$aCambridge, Mass. :$$bHarvard University Press,$$c2008.
000318799 300__ $$axiii, 411 p. :$$bill. ;$$c22 cm.
000318799 504__ $$aIncludes bibliographical references (p. 357-392) and index.
000318799 5050_ $$aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
000318799 650_0 $$aAdvertising$$zChina.
000318799 650_0 $$aMarketing$$zChina.
000318799 650_0 $$aBrand name products$$zChina.
000318799 85200 $$bgen$$hHF5813.C5$$iW37$$i2008
000318799 909CO $$ooai:library.usi.edu:318799$$pGLOBAL_SET
000318799 980__ $$aBIB
000318799 980__ $$aBOOK
000318799 994__ $$aC0$$bISE