Wordcraft : the art of turning little words into big business / Alex Frankel.
2005
HF6161.B4 F73 2005 (Mapit)
Available at General Collection
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Title
Wordcraft : the art of turning little words into big business / Alex Frankel.
Author
Frankel, Alex.
ISBN
9781400051052 (pbk.)
1400051053 (pbk.)
1400051053 (pbk.)
Imprint
New York : Three Rivers Press, 2005?.
Language
English
Description
xii, 241 p. ; 21 cm.
Call Number
HF6161.B4 F73 2005
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 219-230) and index.
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Table of contents
Sample text
Publisher description
Table of contents
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Table of Contents
Hunting words
Camouflage and code names
BlackBerry : sending a quick message
Maverick thinking
Accenture adapts to the future
Into the vernacular
Love is the drug
Getting the word out
Stories
Futurecasting
Summing up.
Camouflage and code names
BlackBerry : sending a quick message
Maverick thinking
Accenture adapts to the future
Into the vernacular
Love is the drug
Getting the word out
Stories
Futurecasting
Summing up.