@article{318854,
      author = {Frankel, Alex.},
      url = {http://library.usi.edu/record/318854},
      title = {Wordcraft : the art of turning little words into big  business /},
      publisher = {Three Rivers Press,},
      recid = {318854},
      pages = {xii, 241 p. ;},
      address = {New York :},
      year = {2005},
}