TY - BOOK T1 - Wordcraft :the art of turning little words into big business / DA - 2005?. CY - New York : AU - Frankel, Alex. CN - HF6161.B4 CN - HF6161.B4 PB - Three Rivers Press, PP - New York : PY - 2005?. ID - 318854 KW - Brand name products KW - Business names KW - Advertising. KW - Marketing. KW - Creative ability in business. SN - 9781400051052 (pbk.) SN - 1400051053 (pbk.) TI - Wordcraft :the art of turning little words into big business / LK - http://www.loc.gov/catdir/bios/random055/2003019670.html LK - http://www.loc.gov/catdir/samples/random051/2003019670.html LK - http://www.loc.gov/catdir/description/random052/2003019670.html LK - http://www.loc.gov/catdir/toc/ecip048/2003019670.html UR - http://www.loc.gov/catdir/bios/random055/2003019670.html UR - http://www.loc.gov/catdir/samples/random051/2003019670.html UR - http://www.loc.gov/catdir/description/random052/2003019670.html UR - http://www.loc.gov/catdir/toc/ecip048/2003019670.html ER -