000318854 000__ 01612cam\a2200361Ia\4500
000318854 001__ 318854
000318854 005__ 20210513115304.0
000318854 008__ 050426s2005\\\\nyu\\\\\\b\\\\001\0\eng\\
000318854 020__ $$a9781400051052 (pbk.)
000318854 020__ $$a1400051053 (pbk.)
000318854 035__ $$a(OCoLC)ocm59670874
000318854 035__ $$a318854
000318854 040__ $$aCNU$$cCNU$$dOCL$$dBAKER$$dYDXCP$$dBTCTA
000318854 049__ $$aISEA
000318854 05014 $$aHF6161.B4$$bF73 2005
000318854 08204 $$a658.8
000318854 1001_ $$aFrankel, Alex.
000318854 24510 $$aWordcraft :$$bthe art of turning little words into big business /$$cAlex Frankel.
000318854 24630 $$aWords into big business
000318854 260__ $$aNew York :$$bThree Rivers Press,$$c2005?.
000318854 300__ $$axii, 241 p. ;$$c21 cm.
000318854 504__ $$aIncludes bibliographical references (p. 219-230) and index.
000318854 50500 $$tHunting words --$$tCamouflage and code names --$$tBlackBerry : sending a quick message --$$tMaverick thinking --$$tAccenture adapts to the future --$$tInto the vernacular --$$tLove is the drug --$$tGetting the word out --$$tStories --$$tFuturecasting --$$tSumming up.
000318854 650_0 $$aBrand name products$$vCase studies.
000318854 650_0 $$aBusiness names$$vCase studies.
000318854 650_0 $$aAdvertising.
000318854 650_0 $$aMarketing.
000318854 650_0 $$aCreative ability in business.
000318854 85200 $$bgen$$hHF6161.B4$$iF73$$i2005
000318854 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/bios/random055/2003019670.html
000318854 85641 $$3Sample text$$uhttp://www.loc.gov/catdir/samples/random051/2003019670.html
000318854 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/description/random052/2003019670.html
000318854 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip048/2003019670.html
000318854 909CO $$ooai:library.usi.edu:318854$$pGLOBAL_SET
000318854 980__ $$aBIB
000318854 980__ $$aBOOK
000318854 994__ $$aC0$$bISE