@article{318855,
      author = {Mazur, Laura. and Miles, Louella.},
      url = {http://library.usi.edu/record/318855},
      title = {Conversations with marketing masters /},
      publisher = {John Wiley,},
      recid = {318855},
      pages = {236 p. :},
      address = {Chichester ;},
      year = {2007},
}