000318855 000__ 01747cam\a2200337\a\4500
000318855 001__ 318855
000318855 005__ 20210513115304.0
000318855 008__ 061027s2007\\\\enkc\\\\\b\\\\001\0deng\\
000318855 010__ $$a  2006036078
000318855 020__ $$a9780470025918 (alk. paper)
000318855 020__ $$a0470025913 (alk. paper)
000318855 035__ $$a(OCoLC)ocm72868169
000318855 035__ $$a318855
000318855 040__ $$aDLC$$cDLC$$dUKM$$dBAKER$$dBTCTA$$dYDXCP$$dIUP$$dC#P$$dIXA$$dNLGGC
000318855 049__ $$aISEA
000318855 05000 $$aHF5415$$b.M374 2007
000318855 08200 $$a658.8$$222
000318855 1001_ $$aMazur, Laura.
000318855 24510 $$aConversations with marketing masters /$$cLaura Mazur and Louella Miles.
000318855 260__ $$aChichester ;$$aHoboken, NJ :$$bJohn Wiley,$$cc2007.
000318855 300__ $$a236 p. :$$bports. ;$$c24 cm.
000318855 504__ $$aIncludes bibliographical references and index.
000318855 5050_ $$aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
000318855 650_0 $$aMarketing.
000318855 650_0 $$aMarketing$$xManagement.
000318855 650_0 $$aMarketing personnel$$vInterviews.
000318855 7001_ $$aMiles, Louella.
000318855 85200 $$bgen$$hHF5415$$i.M374$$i2007
000318855 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html
000318855 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-b.html
000318855 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-d.html
000318855 909CO $$ooai:library.usi.edu:318855$$pGLOBAL_SET
000318855 980__ $$aBIB
000318855 980__ $$aBOOK
000318855 994__ $$aC0$$bISE