@article{318910,
      author = {Springer, Paul.},
      url = {http://library.usi.edu/record/318910},
      title = {Ads to icons : how advertising succeeds in a multimedia  age /},
      publisher = {Kogan Page,},
      recid = {318910},
      pages = {xviii, 379 p. :},
      address = {London ;},
      year = {2007},
}