TY - BOOK AU - Springer, Paul. CN - HF5823 CN - HF5823 CY - London ; CY - Philadelphia : DA - c2007. ID - 318910 KW - Advertising KW - Advertising campaigns LK - http://www.loc.gov/catdir/toc/ecip078/2007001963.html LK - http://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html PB - Kogan Page, PP - London ; PP - Philadelphia : PY - c2007. SN - 9780749449360 SN - 0749449365 T1 - Ads to icons :how advertising succeeds in a multimedia age / TI - Ads to icons :how advertising succeeds in a multimedia age / UR - http://www.loc.gov/catdir/toc/ecip078/2007001963.html UR - http://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html ER -