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000318910 001__ 318910
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000318910 010__ $$a  2007001963
000318910 020__ $$a9780749449360
000318910 020__ $$a0749449365
000318910 035__ $$a(OCoLC)ocm78989218
000318910 035__ $$a318910
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000318910 049__ $$aISEA
000318910 05000 $$aHF5823$$b.S76 2007
000318910 08200 $$a659.1/13$$222
000318910 1001_ $$aSpringer, Paul.
000318910 24510 $$aAds to icons :$$bhow advertising succeeds in a multimedia age /$$cPaul Springer.
000318910 260__ $$aLondon ;$$aPhiladelphia :$$bKogan Page,$$cc2007.
000318910 300__ $$axviii, 379 p. :$$bill. ;$$c25 cm.
000318910 504__ $$aIncludes bibliographical references (p. [363]-367) and index.
000318910 5050_ $$aRethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops...and marketing begins.
000318910 650_0 $$aAdvertising$$vCase studies.
000318910 650_0 $$aAdvertising campaigns$$vCase studies.
000318910 85200 $$bgen$$hHF5823$$i.S76$$i2007
000318910 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip078/2007001963.html
000318910 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html
000318910 909CO $$ooai:library.usi.edu:318910$$pGLOBAL_SET
000318910 980__ $$aBIB
000318910 980__ $$aBOOK
000318910 994__ $$aC0$$bISE