The first campaign : globalization, the Web, and the race for the White House / Garrett M. Graff.

The first campaign : globalization, the Web, and the race for the White House / Garrett M. Graff.

First edition.

9780374155032 (alk. paper)
0374155038 (alk. paper)

New York : Farrar, Straus and Giroux, 2007.

English

323 pages ; 24 cm

JK526 2008 .G73 2007

324.973/0931

The 2008 presidential campaign will be like none other: the first campaign in fifty years in which both parties must nominate a new candidate, and the first ever in which the issues of globalization and technology will decide the outcome. Author Graff represents the people that the candidates want to engage: young, technologically savvy, concerned about the future. Here, he asks: Will the parties seize the moment and run the first campaign of the new era, or will they run the last campaign all over again? Globalization, Graff argues, has made technology both the medium and the message of 2008. The usual domestic issues (the economy, health care, job safety) are now global issues. Meanwhile, the emergence of the Web as a political tool has shaken up the campaign process, leaving front-runners vulnerable right up until Election Day. Graff makes clear that whichever party best meets the challenges of globalization will win.--From publisher description.

Includes bibliographical references and index.

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