International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage.
2007
HF1416 .K64 2007 (Mapit)
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Details
Title
International marketing in the network economy : a knowledge-based approach / Florian Kohlbacher ; foreword by Ikujiro Nonaka and afterword by Charles M. Savage.
Author
Kohlbacher, Florian.
ISBN
9780230515703 (alk. paper)
0230515703 (alk. paper)
0230515703 (alk. paper)
Publication Details
Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Language
English
Description
xx, 254 p. : ill. ; 23 cm.
Call Number
HF1416 .K64 2007
Dewey Decimal Classification
658.8/4
Bibliography, etc. Note
Includes bibliographical references (p. 215-250) and index.
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