Introduction
Maximizing profitability
Customer selection metrics
Managing customer profitability
Maximizing customer profitability
Managing loyalty and profitability simultaneously
Optimal allocation of resources across marketing and communication strategies
Pitching the right product to the right customer at the right time
Preventing attrition of customers
Managing multichannel shoppers
Linking investments in branding to customer profitability
Acquiring profitable customers
Managing customer referral behavior
Organizational and implementation challenges
The future of customer management.