Super crunchers :: why thinking-by-numbers is the new way to be smart /: Ian Ayres.

Ayres, Ian.

Super crunchers : why thinking-by-numbers is the new way to be smart / Ian Ayres.

Ayres, Ian.

2007

HA29 .A88 2007 (Mapit)

Available at General Collection

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Items

Details

Title Super crunchers : why thinking-by-numbers is the new way to be smart / Ian Ayres.

Author Ayres, Ian.

ISBN 9780553805406
0553805401
9780553380545 (pbk.)
0553380540 (pbk.)

Imprint New York : Bantam Books, 2007.

Language English

Description 260 p. : ill. ; 24 cm.

Call Number HA29 .A88 2007

Dewey Decimal Classification 519.5

Summary Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.--From publisher description.

Bibliography, etc. Note Includes bibliographical references and index.

Linked Resources Table of contents only
Sample text
Publisher description
Contributor biographical information

Record Appears in On-Campus Resources > Books
All Resources