Emotions, advertising and consumer choice /: Flemming Hansen &amp; Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

2007

HF5415.32 .H37 2007 (Mapit)

Available at General Collection

Formats

Title

Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

Author

Edition

First edition.

ISBN

9788763001984 (pbk.)
8763001985 (pbk.)

Published

[Denmark] : Copenhagen Business School Press, 2007.

Language

English

Description

462 pages : illustrations ; 23 cm

Call Number

HF5415.32 .H37 2007

Dewey Decimal Classification

658.8/342

Bibliography, etc. Note

Includes bibliographical references (p. [431]-462).

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