@article{320093,
      author = {Earle, Richard,},
      url = {http://library.usi.edu/record/320093},
      title = {The art of cause marketing : how to use advertising to  change personal behavior and public policy /},
      publisher = {McGraw-Hill,},
      recid = {320093},
      pages = {xiv, 322 p. :},
      address = {Chicago :},
      year = {2000},
}