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000320093 020__ $$a9780071387026 (pbk. : alk. paper)
000320093 020__ $$a0071387021 (pbk. : alk. paper)
000320093 035__ $$a(OCoLC)ocm55668299
000320093 035__ $$a320093
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000320093 049__ $$aISEA
000320093 090__ $$aHF5414$$b.E18 2000b
000320093 1001_ $$aEarle, Richard,$$d1932-
000320093 24514 $$aThe art of cause marketing :$$bhow to use advertising to change personal behavior and public policy /$$cRichard Earle.
000320093 260__ $$aChicago :$$bMcGraw-Hill,$$cc2000.
000320093 300__ $$axiv, 322 p. :$$bill. ;$$c23 cm.
000320093 504__ $$aIncludes bibliographical references (p. 305) and index.
000320093 650_0 $$aSocial marketing.
000320093 85200 $$bgen$$hHF5414$$i.E18$$i2000b
000320093 909CO $$ooai:library.usi.edu:320093$$pGLOBAL_SET
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