Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
2008
HD9992.G34 A354 2008 (Mapit)
Available at General Collection
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Items
Details
Title
Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Author
Edition
First edition.
ISBN
9780061246579
0061246573
0061246573
Published
New York : Ecco, [2008]
Copyright
©2008
Language
English
Description
xvi, 384 pages : illustrations ; 24 cm
Call Number
HD9992.G34 A354 2008
Dewey Decimal Classification
338.7/68536
338.7
338.7
Summary
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Bibliography, etc. Note
Includes bibliographical references (p. [365]-368) and index.
Record Appears in
Table of Contents
Two brothers, one feud
Champions of the world
Multibillion-dollar rescue.
Champions of the world
Multibillion-dollar rescue.