Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Smit, Barbara.
2008
HD9992.G34 A354 2008 (Mapit)
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Title Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.
Author Smit, Barbara.
Edition 1st ed.
ISBN 9780061246579
0061246573
Publication Details New York : Ecco, c2008.
Language English
Description xvi, 384 p. : ill. ; 24 cm.
Call Number HD9992.G34 A354 2008
Dewey Decimal Classification 338.7/68536
338.7
Summary Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Bibliography, etc. Note Includes bibliographical references (p. [365]-368) and index.
Record Appears in On-Campus Resources > Books
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Two brothers, one feud
Champions of the world
Multibillion-dollar rescue.

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