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000320439 001__ 320439
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000320439 008__ 080103s2008\\\\nyua\\\\\b\\\\001\0deng\d
000320439 020__ $$a9780061246579
000320439 020__ $$a0061246573
000320439 035__ $$a(OCoLC)ocn156818161
000320439 035__ $$a320439
000320439 040__ $$aBTCTA$$cBTCTA$$dBAKER$$dYDXCP$$dNPL$$dOCO$$dWIM$$dYBM
000320439 049__ $$aISEA
000320439 05014 $$aHD9992.G34$$bA354 2008
000320439 08204 $$a338.7/68536$$222
000320439 08214 $$a338.7$$214
000320439 1001_ $$aSmit, Barbara.
000320439 24510 $$aSneaker wars :$$bthe enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports /$$cBarbara Smit.
000320439 250__ $$a1st ed.
000320439 260__ $$aNew York :$$bEcco,$$cc2008.
000320439 300__ $$axvi, 384 p. :$$bill. ;$$c24 cm.
000320439 504__ $$aIncludes bibliographical references (p. [365]-368) and index.
000320439 5050_ $$aTwo brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
000320439 520__ $$aTraces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
000320439 60010 $$aDassler, Adi,$$d1900-1978.
000320439 60010 $$aDassler, Rudi,$$d1898-1974.
000320439 61020 $$aAdidas-Salomon AG.
000320439 61020 $$aPUMA AG Rudolf Dassler Sport.
000320439 650_0 $$aSporting goods industry$$zGermany$$xHistory.
000320439 650_0 $$aFootwear industry$$zGermany$$xHistory.
000320439 650_0 $$aAthletic shoes$$xHistory.
000320439 85200 $$bgen$$hHD9992.G34$$iA354$$i2008
000320439 909CO $$ooai:library.usi.edu:320439$$pGLOBAL_SET
000320439 980__ $$aBIB
000320439 980__ $$aBOOK