@article{320629,
      note = {Includes index.},
      author = {Vinjamuri, David,},
      url = {http://library.usi.edu/record/320629},
      title = {Accidental branding : how ordinary people build  extraordinary brands /},
      publisher = {John Wiley & Sons,},
      recid = {320629},
      pages = {xii, 212 p. ;},
      address = {Hoboken, N.J. :},
      year = {2008},
}