TY - BOOK AU - Vinjamuri, David, CN - HF5415.1255 CN - HF5415.1255 CY - Hoboken, N.J. : DA - c2008. ID - 320629 KW - Branding (Marketing) KW - Entrepreneurship KW - Serendipity KW - Businesspeople N1 - Includes index. PB - John Wiley & Sons, PP - Hoboken, N.J. : PY - c2008. SN - 9780470165065 SN - 0470165065 T1 - Accidental branding :how ordinary people build extraordinary brands / TI - Accidental branding :how ordinary people build extraordinary brands / ER -