TY  - BOOK
T1  - Accidental branding :how ordinary people build extraordinary brands /
DA  - c2008.
CY  - Hoboken, N.J. :
AU  - Vinjamuri, David,
CN  - HF5415.1255
CN  - HF5415.1255
PB  - John Wiley & Sons,
PP  - Hoboken, N.J. :
PY  - c2008.
N1  - Includes index.
ID  - 320629
KW  - Branding (Marketing)
KW  - Entrepreneurship
KW  - Serendipity
KW  - Businesspeople
SN  - 9780470165065
SN  - 0470165065
TI  - Accidental branding :how ordinary people build extraordinary brands /
ER  -