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000320629 010__ $$a  2007039475
000320629 020__ $$a9780470165065
000320629 020__ $$a0470165065
000320629 035__ $$a(OCoLC)ocn173659520
000320629 035__ $$a320629
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000320629 049__ $$aISEA
000320629 05000 $$aHF5415.1255$$b.V56 2008
000320629 08200 $$a658.8/27$$222
000320629 1001_ $$aVinjamuri, David,$$d1964-
000320629 24510 $$aAccidental branding :$$bhow ordinary people build extraordinary brands /$$cDavid Vinjamuri.
000320629 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2008.
000320629 300__ $$axii, 212 p. ;$$c24 cm.
000320629 500__ $$aIncludes index.
000320629 5050_ $$aWhat is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
000320629 650_0 $$aBranding (Marketing)$$zUnited States$$vCase studies.
000320629 650_0 $$aEntrepreneurship$$zUnited States$$vCase studies.
000320629 650_0 $$aSerendipity$$zUnited States$$vCase studies.
000320629 650_0 $$aBusinesspeople$$zUnited States$$vBiography.
000320629 77608 $$iOnline version:$$aVinjamuri, David, 1964-$$tAccidental branding.$$dHoboken, NJ : John Wiley & Sons, Inc., c2008$$z9780470282083$$w(DLC)  2007039475$$w(OCoLC)611583349
000320629 85200 $$bgen$$hHF5415.1255$$i.V56$$i2008
000320629 909CO $$ooai:library.usi.edu:320629$$pGLOBAL_SET
000320629 980__ $$aBIB
000320629 980__ $$aBOOK