@article{320897, author = {Fornell, Claes.}, url = {http://library.usi.edu/record/320897}, title = {The satisfied customer : winners and losers in the battle for buyer preference /}, publisher = {Palgrave Macmillan,}, recid = {320897}, pages = {viii, 247 p. :}, address = {New York :}, year = {2007}, }