Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Li, Charlene.; Bernoff, Josh.
2008
HC79.I55 L48 2008 (Mapit)
Available at General Collection

Items

Details

Title Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Author Li, Charlene.
ISBN 9781422125007
1422125009
Publication Details Boston, Mass. : Harvard Business Press, c2008.
Language English
Description xiii, 286 p. : ill. ; 25 cm.
Call Number HC79.I55 L48 2008
Dewey Decimal Classification 303.48/33
Bibliography, etc. Note Includes bibliographical references (p. 247-263) and indexes.
Added Author Bernoff, Josh.
Record Appears in On-Campus Resources > Books
All Resources
Understanding the groundswell
Why the groundswell
and why now?
Jujitsu and the technologies of the groundswell
The social technographics profile
Tapping the groundswell
Strategies for tapping the groundswell
Listening to the groundswell
Talking with the groundswell
Energizing the groundswell
Helping the groundswell to support itself
Embracing the groundswell
The groundswell transforms
How connecting with the groundswell transforms your company
The groundswell inside your company
The future of the groundswell.

Browse Subjects

Show more subjects...

Statistics

from
to
Export