@article{320900,
      author = {Li, Charlene. and Bernoff, Josh.},
      url = {http://library.usi.edu/record/320900},
      title = {Groundswell : winning in a world transformed by social  technologies /},
      publisher = {Harvard Business Press,},
      recid = {320900},
      pages = {xiii, 286 p. :},
      address = {Boston, Mass. :},
      year = {2008},
}