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000320900 010__ $$a  2007048659
000320900 020__ $$a9781422125007
000320900 020__ $$a1422125009
000320900 035__ $$a(OCoLC)ocn172980082
000320900 035__ $$a320900
000320900 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dUKM$$dYDXCP$$dC#P$$dBWX$$dNPL$$dISE
000320900 049__ $$aISEA
000320900 05000 $$aHC79.I55$$bL48 2008
000320900 08200 $$a303.48/33$$222
000320900 1001_ $$aLi, Charlene.
000320900 24510 $$aGroundswell :$$bwinning in a world transformed by social technologies /$$cCharlene Li, Josh Bernoff.
000320900 260__ $$aBoston, Mass. :$$bHarvard Business Press,$$cc2008.
000320900 300__ $$axiii, 286 p. :$$bill. ;$$c25 cm.
000320900 504__ $$aIncludes bibliographical references (p. 247-263) and indexes.
000320900 5050_ $$aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
000320900 650_0 $$aOnline social networks$$xEconomic aspects.
000320900 650_0 $$aInformation society$$xEconomic aspects.
000320900 7001_ $$aBernoff, Josh.
000320900 85200 $$bgen$$hHC79.I55$$iL48$$i2008
000320900 909CO $$ooai:library.usi.edu:320900$$pGLOBAL_SET
000320900 980__ $$aBIB
000320900 980__ $$aBOOK