@article{320918,
      author = {Quelch, John A. and Jocz, Katherine E.},
      url = {http://library.usi.edu/record/320918},
      title = {Greater good : how good marketing makes for better  democracy /},
      publisher = {Harvard Business Press,},
      recid = {320918},
      pages = {viii, 331 p. ;},
      address = {Boston, Mass. :},
      year = {2007},
}